The Origin Story
Garrett Clark is the creator behind GM Golf and a co-founder of Good Good, the golf channel and lifestyle brand he started in 2020 with Stephen Castaneda and Matt Scharff. Few creators have done more to shape what golf on YouTube looks like today.
A Creator Before He Was a Golfer
Clark grew up in Kansas City playing baseball and soccer, and he was making YouTube videos long before golf entered the picture, starting a channel at nine that featured piano playing and Lego builds. Golf took hold at 13, when he made a hole-in-one with a 7-iron from 85 yards. He started posting junior tournament highlights on GM Golf and soon shifted to the trick shots that first built his audience.
90 Videos in 90 Days
By the time GM Golf reached about 30,000 subscribers, Clark was on the golf team at Kansas City Kansas Community College, and he set himself a challenge of posting 90 videos in 90 days. With help from Castaneda and Scharff, the channel jumped from 30,000 to 170,000 subscribers in three months. After his freshman year he left college to go all in on content, once the channel had cleared the earnings target his father set for that summer.
Building Good Good
In 2020 the three friends launched Good Good and moved from Kansas City to Frisco, Texas, to build it. The channel became the second golf channel ever to pass one million YouTube subscribers, and GM Golf later became the third. Good Good grew from a group of friends filming matches into a full golf business, with its own apparel line and creator events.