The Origin Story
Nadeshot, the online name of Matthew Haag, is a former professional Call of Duty champion, the founder of 100 Thieves, and a passionate golfer.
From McDonald's to OpTic
Haag grew up in the Chicago suburbs and worked at McDonald's before his gaming took off. He made his pro debut in Call of Duty at 16, joined OpTic Gaming in 2010, and became the team's captain. He won X Games gold in 2014 and was voted eSports Player of the Year at The Game Awards that year.
Building 100 Thieves
In 2015 he stepped away from competing to create content full time, and in 2016 he founded 100 Thieves in Los Angeles. With backing from Dan Gilbert and later Drake, it grew into one of the most recognizable lifestyle brands in gaming. Haag has since stepped back from day-to-day leadership to focus on content.