The Origin Story
Neil Schuster is a co-founder of No Laying Up and its self-proclaimed "Merch Czar."
How He Joined
Schuster is a founding member who has run merchandising and guerrilla marketing since day one. After more than two years at Google and four at San Francisco start-ups, he made No Laying Up his full-time focus in 2019 and now runs the brand's business operations.
From a Group Text
No Laying Up started as a group text among college friends. In 2013 Soly began sharing the group's takes on Twitter, the website followed in January 2014, and the first podcast came out that April. More than a decade later, NLU's podcasts, films, and travel series have made it the voice of the golf fan.