SketchOrigin StoryFrom Madden streams in Houston to a $1 million golf tournament

On February 29th, 2024, a TikTok account posted a short clip from a Jynxzi stream. Jynxzi FaceTimes a friend. The friend picks up, raises one finger and says, flatly, “What’s up, brother?” Within six weeks that greeting was coming back at him from NFL teams, Final Four teams and Bryce Harper. Eight days after the clip, the friend posted a round of golf.

The friend is Sketch, the online name of Kylie Cox, a Houston streamer who built his audience playing Madden NFL. He won Best Sports Streamer at the 2024 Streamer Awards, and Twitch named his greeting the catchphrase of the year. He has also become one of the more unlikely regulars in creator golf, the corner of YouTube run by crews like Good Good and Bob Does Sports. In August 2025 he played in the first Internet Invitational, a $1 million event put on by Barstool Sports and Bob Does Sports.

A linebacker, four colleges and a job in real estate

Cox grew up in Houston and played linebacker at The Woodlands Christian Academy, north of the city. College didn’t stick. He enrolled at Mississippi State, transferred to Oklahoma, then Texas State, then Lone Star College, and then left school altogether. From 2020 to 2023 he worked in real estate, according to the Houston Chronicle.

In 2023 he started streaming Madden NFL 24 on TikTok. He added Twitch in July 2023 and started posting to YouTube that November, mostly Madden games and vlogs. The draw was never the football. It was the running commentary, the bits and the catchphrases he cycled through while he played.

The call that changed everything

The clip that changed everything lasts a few seconds. Jynxzi, the Rainbow Six Siege streamer, called Sketch on FaceTime during a stream, and Sketch answered with his index finger in the air. Then it became a trend. Women started saying the line to their boyfriends with a finger raised, to see who would answer in Sketch’s voice.

A year of everything at once

The rest of 2024 moved fast. He played in AT&T’s Annihilator Cup in May, showed up in the Fortnite Reload trailer in June, starred in a Sidemen ad for Best Cereal and was one of the creators in MrBeast’s “50 YouTubers Fight for $1,000,000.” Complex ranked him 14th among the best streamers on the internet that November, and Dexerto put him fifth on its list of the year’s best.

In December he won Best Sports Streamer at the Streamer Awards, with a nomination for Best Breakout Streamer on the side.

Then he went in goal. At the Sidemen Charity Match at Wembley Stadium on March 8th, 2025, playing for the YouTube Allstars in front of 90,000 people, Sketch saved a penalty from Miniminter in the shootout and was voted player of the match. Miniminter had co-founded the golf channel Big Wedge Golf the year before. Sketch was also in the 2025 cast of Netflix’s Inside: USA.

How a Madden streamer ended up on a golf course

Sketch’s golf started as a bit with a friend. On March 8th, 2024, he posted “Sketch & Jynxzi Go GOLFING” to YouTube. It has been watched 2.5 million times.

Golf noticed. On April 3rd, 2024, the PGA TOUR posted a “Golf Team Tuesday” video built on his bit, with Sketch and Akshay Bhatia, who had turned pro at 17 and would win the Valero Texas Open that same week. During Masters week, Sketch posted a round with Good Good and a 59-second short called “Sketch Prepares for the Masters” that has 1.8 million views.

Golf has been part of the channel ever since: Nadeshot’s hole-in-one challenge in November 2024, a round with NFL receiver Tyreek Hill, Adin Ross and N3ON in May 2025, and another trip out with Jynxzi that July. Nobody watches Sketch golf to fix their swing. They watch for the same thing they watch him play Madden for: what he says between shots.

The $1 million Internet Invitational

The Internet Invitational is Barstool Sports and Bob Does Sports turning YouTube golf into a real tournament, with Dave Portnoy hosting and acting as rules commissioner. The first one was filmed at Big Cedar Lodge in Ridgedale, Missouri, in August 2025. It brought together 48 creators, mostly YouTube golfers along with comedians, former pro athletes and a few streamers, to play for $1 million, split by the last three players standing.

It started with a draft. On the first night, captains Robby Berger (Bobby Fairways) of Bob Does Sports and Riggs of Fore Play picked teams of 24. Day One was nine holes of two-person scramble in the morning and nine holes of alternate shot in the afternoon, with every match worth a point. The team with fewer points at the end of the day went home.

Sketch went to Team Bob, alongside Grant Horvat, Rick Shiels, Wesley Bryan, Jon Gruden and Nadeshot. In the morning scramble he partnered with Trent Ryan of Fore Play, and they lost 3 & 2 to The Duke and Josh Richards. In the afternoon he partnered with trick-shot artist Josh Kelley, and they beat Cody “Beef” Franke and Chandler Hallow 3 & 2.

The morning went badly for Team Bob. Riggs’s side won eight of the twelve scrambles, and Luke Kwon and PFT Commenter started their match four holes down after Kwon missed his tee time. Team Bob won the afternoon 6½ to 5½, with Sketch and Kelley’s match among the six wins, but it wasn’t enough. Team Riggs took the day 13½ to 10½, and all 24 players on Team Bob were out.

Day Two split the 24 survivors into two new teams under Frankie Borrelli and Riggs, and Team Frankie went through to the semifinals. In the final, Beef won the whole event with Brad Dalke and Francis Ellis, beating Paige Spiranac, Frankie Borrelli and Malosi Togisala. That means one of the three players who split the $1 million lost a match to Sketch.

The six episodes ran on YouTube in October and November 2025, then on FS1. Sketch’s own clip of his week is titled “Sketch Loses a Million Dollar Golf Tournament.”

Where his golf stands now

Season two was filmed at Big Cedar Lodge from August 10th to 17th, 2026, with the field grown to 64. Sketch isn’t in it. The episodes are airing now, with the finale on November 12th.

He hasn’t put the clubs away. On Christmas Day last year he posted a short called “I’m Entering My Golf Era..” His latest, from October 29th, 2026, is called “I’m Never Golfing Again..” Two and a half years of video say otherwise.